ColorFusionInc.com | The Process 2

THE PROCESS: Advertising

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Step 1Step 2Step 3Step 4The Process of producing Storyboards in Advertising is another collaborative one. During the process when an Advertising Agency is pitching ideas to a specific client for their product they will utilize conceptual artwork such as Storyboards and Comp Illustration. Storyboards aid in helping the client to discern visually the look and style of the campaign as well as how best visually tell the story. In most cases Storyboards and Comp Illustration are used when the campaign is producing a television spot or for print advertising. For television, first a script is developed and approved. Then given to an artist who interprets the script and illustrates each frame (or camera shot) of the commercial. From there those frames, or Storyboards, are scanned and sent to me, ready for color art.Step 1: This is the finished black and white image I receive from the artist ready for color art.Step 2: I take the black and white image and begin Flatting the storyboard. In the Flatting process I cut out the basic images & areas and fill them with flat colors. This enables me to see the separation of the different images, and from there I can begin rendering.Step 3: In the rendering stage I produce not only color, but shading, texture, lighting and mood to help give a three dimensional and dramatic feel while following the light and shadow of the original art. With the background and characters fully rendered it's now time for special effects.Step 4: The special effects step is where I produce additional lighting effects, added depth and atmosphere to the storyboard. With this particular board I added additional lighting effects, or spot lights, in the background with bright flares and streams of light to better emulate a night club atmosphere. Next I added the cold and frosty wind trail coming off the icy can of Coors shooting down the bar into the main characters hand. Once special effects are done the storyboard is complete and off it goes back to the Advertising Agency for approval and ultimatley use in the pitch to the client.
GALLERIESPage 0AdvertisingComic BooksJSAThe FlashBooster GoldOracleBen 10Green LanternTitansMagogNightwingVoltronSHIJLAGI JOECovers SplashsJLGLGunpowder GirlSupermanFinal CrisisX-MenWorlds FinestWWNew PagesAcuraAlltelBeanie BabiesBoston MarketBrawnyBudCaddyCoorsDryersFiber OneFrescaFordFBTFHeinekenMillerMitsubishiOronoco RumSBCSubwayTostitosVWNew BoardsIllustration and BoardsIllStoryboardsThr Process 1